Search Engine Marketing

Three Basic Strategies for Link Building (Part 1 of 2)

Getting your website to the top of a Google search result is the holy grail of all SEO efforts. One of the factors that contribute towards this is Page Rank. A good page rank will see you catapult over your peers and end up high on the results page. So how do you achieve a good page rank?
Well, one significant factor of PageRank is your link building strategy. Using the correct one effectively will bring about near instant results. There are three basic methods which you can employ, but only one of them is truly effective, but more on that later. The three methods are Reciprocal, Three Way and One Way link building.

Reciprocal link building has its roots in a time before PR and SEO became known. It is based on the old adage “you scratch my back and I’ll scratch yours”. Basically it is the process where you link to another site and they link back to yours. In the old days, this was done mainly to get traffic flowing into a website. Even today it is an excellent tool to generate traffic. But that is all it is effective at doing. In the early days of PR, reciprocal link building worked quite well. But Google got wise to what was going on and changed the algorithms so that this did not affect PR anymore. There is no harm in using it, but just be aware that it will do nothing for you apart from generating traffic.

(to be continued…)