Internet Marketing

Brighton College Announces Guaranteed Paid Practicum and Free iPad with Internet Marketing Diploma Registration

Brighton College has officially announced their newest promotion within their Internet Marketing Diploma program. To help equip students with the latest technology for their studies, Brighton College is …

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Brighton College Announces Guaranteed Paid Practicum and Free iPad with Internet Marketing Diploma Registration

Internet Marketing

New Lloyd Irvin Home Study Course Teaches How to Use Testing to Make Your Marketing More Effective

CAMP SPRINGS, Md., June 24, 2013 /PRNewswire-iReach/ — Leading internet marketing expert Lloyd Irvin has this month published a new home study course teaching business owners and others how to use internet …

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New Lloyd Irvin Home Study Course Teaches How to Use Testing to Make Your Marketing More Effective

Internet Marketing

3 Ways to assess whether an Internet Marketing Company is Right for your Business

Almost every company these days knows that one way to bring more business into the organization is possible by increasing their ‘internet presence’. So, the next obvious step is to either hire an SEO consultant or an internet marketing consultant for this.

But how does one know whether the company is able to ‘deliver the goods’?

Simply, really – it’s a good idea to check whether or not they’re doing a good job with their own company’s internet marketing strategies or not.

So here are some factors that will tell you whether or not they’ve been successful so far or not:

#1: Google PageRank

Most SEO companies will promise you that they will help improve your performance in terms of SERP. In this case, check their Google PageRank and if they have a score of 5 and above, they usually know what they’re talking about.

#2: Technical Competence

The field of SEO requires adequate technical experience and expertise. If you think that it’s just about creating great content, then you’re most likely mistaken. In fact, another key aspect to establishing a powerful presence on the Web is to ensure that your business platform is optimized correctly. Some of the features that count: ALT & TITLE tags on all images, social sharing, WWW Resolve, Keyword & Description METAtags, Analytics, Dublin Core creator and publisher, Canonical URLs

#3: High WooRank Score

If you visit the website, WooRank, and enter the website URL of the internet marketing company you intend to hire, and if you get a score that’s higher 65 and above, they’re probably putting their ‘money where their mouth’ is.

 

Internet Marketing

Choosing a Lead Provider

Having a third party handle you marketing budget is something that will always make you apprehensive. Whatever business you are in, you need your internet lead provider to be on the ball. That is why you need to pick the right partner for the job. If you choose wisely you will have less stress and the choice becomes easier if you ask the right questions. The following are some of those questions.

·How do you do it? – Real internet leads are almost guaranteed sales. This is because consumers do their own research and find the businesses that they want to deal with. So when they end up at a product they like and ask for a callback, you can be sure that they are more than half sold on the product itself. The problem is that not all lead providers do things this way. Sometimes their processes can be questionable, which in turn means you will be contacting annoyed people.

·How long have you done this for? – Longevity is not necessarily the only factor in deciding on a provider; but it does mean that they are experienced and successful. These factors are essential in a provider to whom you are going to give your marketing budget to.

·Do you have a return policy? – No matter how good the lead generator is, the leads will contain some bad contacts. These are unavoidable because competitors often, fraudster and even consumers contribute bad or incorrect data. Although this is annoying, it is not a huge problem and is easily fixed if you provider has good return policy.

·Do you have references? – A standard question you should ask. Talk to their references and find out the issues and problems they have had.

·Are you rated? – Check with the better business bureau on the providers rating. This should give you good reading on the providers performance thus far.

Internet Marketing

Taking Advantage of Internet Marketing

The Internet has opened a lot of doors for businesses, allowing them to grow and be known worldwide because of the web’s worldwide usability. This advantage and more has led a lot of companies to concentrate in making their businesses known through the Internet. And because of that, a lot of these businesses are starting to promote them and advertise their products over the web. This is called internet marketing.Internet marketing has a lot of advantages, and most businesses are not aware of it. This is why it is important to know these benefits for a business to be able to take full advantage of them. One of the advantages that a business should benefit from internet marketing is the exposure of the company.

It has to be noted that with internet marketing, a business is required to shell out a minimal cost for advertising, and they will be able to reach all Internet surfers from all over the world. This is in comparison to traditional advertising wherein your advertisement and your money is limited only to the country and coverage the media has.Another advantage that businesses should grab when it comes to internet marketing is the evaluation of their advertising strategies for free. Because web surfers are required to click an advertisement, a business could monitor each and every advertisement they have and concentrate on improving those who attract a few surfers. Finally, a business can also assess the success of their campaigns through internet marketing by calculating the amount of traffic that enters their website. The more traffic the website attracts, the better the strategy is.