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The pros and cons of outbound marketing

Article Written by : Small Biz Web Shop

Outbound marketing is the traditional marketing model. It is a marketing campaign that targets the masses with the goal of attracting the interest of the few that find the product or service interesting. Outbound marketing is called so because it pushes the message out. As opposed to inbound marketing which draws the customer in. The standard outlets for an outbound marketing campaign are TV ads, cold calls, direct mail, pay-per-click, print ads, email lists, and billboards. Here are some of the pros and cons of outbound marketing:

PROS

The biggest pro is speed. Unlike inbound marketing, which can take at least a year to show results, outbound has immediate results. Since the outlets are media based, they can start at a moment’s notice, with the results following shortly. For organizations that have large advertising budgets, there is the possibility of an immediate return on a campaign with some potential long-term brand recognition.

The other benefit is for B2B marketing platforms like tradeshows. Time and time again, these show results.

CONS

The primary con is that it targets masses of people. The quality and quantity of the leads from that campaign can be questionable. Some people refer to outbound marketing as “interruption marketing.” The entire premise relies on taking people attention away from one thing to push the product/service. Sometimes there can be negative reactions when the message is too “in your face” for customers.

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Why Email Retargeting Should Be Highly Considered

Studies have shown that email customers are more valuable than the average customer. This is only one reason why email marketing is such an important tool for businesses today. While you may believe that there are new tactics that trump this so-called “outdated” method, emails lead generation rates and returns still remain at a high level.

Retargeting

Using retargeting as a strategy has increased sales conversions and is one of the most popular and effective ways to reach out to customers and advertise content at the same time. Now retargeting can happen in numerous ways. You can utilize “cookies” to display your ads when you visit other sites. If you are working with other online businesses or vendors that are also retargeting, you can ensure that your prospects will continue to see ads for week, or even months after.

Email Retargeting

Email retargeting works in a similar fashion. Instead of using banners to reach out to your prospects, emails are sent to follow up to people who have opened previous messages that they’ve read. Now, this is completely different from spamming an inbox. Retargeting avoids profusely flooding a person’s inbox and instead occasionally follows up. This creates a greater probability for conversions since the people that are being sent emails are familiar with your product or service. With the right content and call to action, your prospect will visit your site and you can even potentially make the sale. Consider email retargeting today if you are using email marketing campaigns as one of your outreach programs.

Bio: eTargetMedia offers a full range of creative services for businesses of all sizes. This includes HTML email design, landing page development and website design. Visit eTargetMedia online today for more information.

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Find New Ways to Engage Old Customers

Written by eTargetMedia.

It’s not uncommon for customers to have a fickle relationship with brands. Customer engagement means attracting new customers along with retaining existing customers. But it’s also important to reconnect with customers who are no longer interacting with your brand by opening your email newsletters. These are customers who have liked your product in the past and can be converted to fans of your brand again.

There are several reasons why customers may disengage from a brand’s email communications. Identifying who these customers are and why they might no longer be interacting with your brand is the first step to winning them back. Once you have targeted your customers, you can take the following steps to win them back:

Create New Content: One reason that customers may have disengaged from your brand’s email campaigns is because they felt that they were getting the same content delivered in the same way. Experiment with new types of content or ways to deliver it via email. You may want to reach out to an outside provider of email creative services such as eTargetMedia to help come up with ways to freshen up your email campaigns.

Give Customers Control: Customers may have started to ignore your emails because they were getting too many of them. Give them options to control how many they receive and what type of content they get. If they have the chance to only receive targeted content that meets their needs, they are more likely to read what you are sending.

Personalize Your Content: Customers like to feel as though they are getting a message directly from a brand. This can be easily done by using HTML to address the email to their first name or that they receive information relevant to their geographic area.

eTargetMedia offers targeted postal and email lists along with creative services. They can help customers develop HTML email campaigns along with create or refine landing pages and websites.

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Three Powerful Ways to Segment Email Lists

Written by eTargetMedia.

Segmenting your email lists is one of the most powerful ways to make sure that you are matching your messages to your customers’ interests. Groups of people can be interested in your product or service but react differently to particular marketing messaging. Knowing more about who is receiving your email marketing can help you to plan messages that are specifically targeted to your audience.

eTargetMedia gives you countless ways to target your email marketing through our highly segmented email lists. Here are three of the best segmentations you can use to target the right customer base for your messages:

Geography: If you are a brick and mortar store, you need to make sure that you are sending out messages to people in areas where you have stores. You also want to make sure you aren’t marketing to people who don’t need your services (such as selling snowplows in Florida).

Age: The age range of consumers on the Internet can vary greatly, which also plays a role in their interests. There’s a good chance that you’ll know if your product is targeted toward a younger or older audience. Segmenting can help you remove people who are in the wrong age group or make sure they get a different message.

Industry: The ability to customize your mailing to reflect the needs of your audience is critical to grabbing their attention. One way to do this is by sending out messages segmented to different industries. If you sell office supplies, your pitch to a restaurant might be very different than to a medical office.

eTargetMedia are experts at postal and email marketing. They provide high quality lists that can help clients reach the right audience. They also provide a range of creative services.

 

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Why It Pays to Have a Professional Install Your Tankless Water Heater

If you’re in the market to purchase a water heater, you have no lack of options in California. There aren’t just countless systems, there are countless suppliers and even countless services for installing them. One very popular type of water heater is the tankless model. If you’ve decided on buying a tankless model for your home, you should definitely pay to have a professional install it. Otherwise you’ll buy water heater repair next.

The best tankless water heater is the kind that’s installed properly. No matter how much you spent on it or how many bells and whistles came with it, you can’t expect much from a water heater that isn’t installed properly.

Your water heater’s performance is just one concern, though. The fact of the matter is installing a water heater can be dangerous for the amateur. For one thing, it involves your home’s fuel line. Make a mistake with that and your home could be without gas. Even worse, your home could have a gas leak. If that happens, cold water will be the least of your worries.

Lastly, a tankless water heater may not need straps in your Californian home. However, it definitely needs to be installed properly, meaning attached to the wall. Lacking this can cause a number of problems. But if an earthquake hits, you’ll be happy you hired a professional to make sure your heater was installed properly.