Business Services

Understanding Banner Ads

By Ted Dhanik

Online ads have completely changed marketing and advertising forever.  Banner ads are a great way to recruit new clients to your business.

Have you ever noticed the advertisements that appear on your screen as you browse the internet?  Have you ever realized how tailored these ads seem to your interests and search history?  These ads are known as banner ads.  Banner ads, or web banners, are a form of advertising that work by embedding ads into websites.  Advertising banners typically feature a message that is related to the material on the website.  This also helps to direct traffic to websites that are linked to the banners.

Banner ads serve two purposes.  First, they work to catch the attention of potential clients.  The other main function of banner ads is to generate income for the sponsoring company.  This is known as a payback system.  Essentially, every time someone clicks on the banner ad, the owner of the content receives a small compensation.  Most banner ads generate about five to ten cents for every click.  It might seem like an insignificant amount, but it can add up quickly.  Websites that generate a lot of traffic can make a good amount of money through the use of banner ads.

Due to the fact that banner ads don’t need to be continually updated and monitored, this type of advertising is one of the easiest ways to promote a business online.  Banner ads are an amazing way to bring in new clients for all different types of businesses.  This is one of the most successful types of advertising because it is geared towards a specific audience, which means that the company’s ROI (return on investment) increases dramatically.  Another great advantage is that instead of spending thousands of dollars to post one ad in a magazine, digital advertisements can be replaced quickly and efficiently.  One of the reasons that banner ads are so successful is that they are interactive with the audience.  Therefore, businesses can quickly evaluate whether specific ads are achieving the desired results or not.

Author bio: Guest post is provided by the president and co-founder of engage:BDR, Ted Dhanik.  Dhanik’s company serves advertisers and helps them come up with cutting edge marketing strategies.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik has a wealth of knowledge when it comes to display advertising.

Business Services

Choose Construction Management Software in Order to Stay On Top of Your Build

Construction has never been an easy job. If you’re managing a build, I don’t need to tell you that. Not a day goes by that you don’t have enough on your plate, but more and more things keep getting added. It can seem like the end of the build will never come. One easy favor you can do yourself, though, is using construction-specific software. In this way, many of the tasks you shoulder alone can be handed off to technology for help.

There’s no shortage of software out there designed to keep you organized or even to handle accounting. But unless your software is aimed specifically at the construction agency, they can often times end up doing more harm than good.

For example, when it comes to accounting, you will get the most help from construction accounting software. This software can take into account a number of factors that are unique to your field. Will other software come preprogrammed to understand hiring union workers and the specifics involved with that relationship?

Having construction imaging software is also a huge help. It not only makes it easier to envision the finished product and the progress made, it helps share that view with necessary parties.

While you’re in charge of the build, that doesn’t mean you can’t take on the challenge without help. Today’s construction management software can do just about everything besides swing a hammer.

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Article submitted by Accu Build. The company specializes in providing those in the construction business with construction payroll software and other technological solutions to their business needs.

Business Services

Effective and Efficient Display Advertising

Author bio: Guest post is submitted by the president and co-founder of engage:BDR, Ted Dhanik.  engage: BDR offers advertisers state-of-the-art marketing solutions, advanced technology, and custom programming.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik is a leading consultant when it comes to banner and display advertising.

One area that has been heavily influenced and transformed due to the widespread use of the internet is advertising.  The internet has become a very popular tool for both marketing and advertising.  Marketing is necessary in order to make a business successful because it is the way a business recruits new clients.

Many online businesses use display advertising through banners and videos.  It’s important for both businesses and consumers to understand what display ads are.  Online display ads are posted on websites that are geared towards a target audience.  They are powerful visual marketing tools.  Display advertising helps to achieve specific goals for a business’ marketing strategy, such as increasing traffic to a website.

There is significant research and thought that goes into crafting display ads.  There are various factors involved in the process, such as the amount and frequency of traffic, the times and days of the week that clients are viewing the pages, how often they refresh or select an ad, as well as other elements.  Display ads attempt to achieve two things.  First, they attempt to predict the actions of consumers.  Second, they attempt to influence the actions of the consumer.  Both of these goals are aimed at getting the consumer to purchase a product or service.

Today, advertisers have to consider the various platforms  on which consumers come across display ads every day.  Computers, mobile devices, and tablets all feature different types of ads.  An ad on a cell phone should not be the same as one which would appear on a webpage.

There are certain tips to follow in order to make display ads successful.  First of all, it’s a good idea to use a single image.  Consumers can become overwhelmed if there is too much going on with the ad or mixed messages being delivered.  For this reason, it’s wise to use one, specific image that conveys the intended message.  Display ads should produce a certain reaction or idea in the minds of the consumers.

The other critical aspects to consider are the headline and the copy.  Just as with the image, it’s important to aim for a simple and clear message.  Fewer words have proven to be more effective in ads than a paragraph of text.  Ads need to deliver the intended point quickly and efficiently.  Some clients might be willing to read a longer ad, but the majority are browsing the internet for other things and don’t want to spend a lot of time reading.  The best bet is to go with a short memo that has a powerful impact.

Business Services

Pay Online, All the Time!

Online credit card processing is an essential part of the online businessman’s arsenal to ensure that he can maximize profit and productivity, minimize losses, errors, and ultimately returns brought about by payment inconsistencies, errors, and mishandling. Getting your own payment gateway is as simple as approaching a credit card processing company and outlining your needs and requirements for your own online business.

Features of this system not only include increased payment security coupled with near-instant processing, but also increased convenience for you and your staff. You are able to monitor, in live view, the transactions being made on-the-fly, and their individual status updates. This online payment gateway allows for a safer and more convenient management of your online credit accounts, allowing you to better serve your clients. With online credit card processing your orders are shipped out faster, with real time crediting and payment confirmation, giving you less turnaround time, even for large orders. You not only see the payments as they are made, but you also get to monitor each paying individual. With an advanced payment gateway client history is easier to make and compile and tracking the accounts on your most important clients are made easier than ever.

Make the switch now and see your productivity improve, your clients become happier, and your payments come seamlessly, effortlessly, and securely. With a fully featured payment gateway all of these conveniences can be integrated quickly and seamlessly with your web store, at little to no extra cost to you!

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Article submitted by Charge.com Payment Solutions, Inc., We offer solutions for merchant accounts for big and small businesses alike.

Business Services

What is Display Advertising?

By Ted Dhanik 

Display advertising is an extremely recent marketing development that is exposed on a relatively new source: the Internet. Display advertising consists of the advertisements that are viewed on a webpage, from the pop-up ads to the banner ads at the top of the website to an advertisement seen on the side bar of the webpage. They include anything from graphics to text-based ads.

This new form of marketing came about through the increased use of the Internet by consumers to gain information about businesses and products. Because a growing amount of the population have started using the web as either a replacement or as an addition to television, radio, and newspapers, these forms of media consumption have started to dwindle. For example, a lot of people use the web to view television shows and to catch up on the news, either through the website of the newspaper or podcasts. So, as a result of this change, advertising has begun to shift to the Internet.

Display advertising has been developed to effectively draw a consumer’s attention and direct them to a specific website. A lot of research, time, and effort go into developing an effective display advertisement. The reason behind this is that the marketing is much more specific, therefore the ads have to be more targeted to be beneficial and cost effective. The advertisement that is shown on a specific web page is there because a specific target client views that particular webpage. This is how a proper display ad is marketed.

Display advertising is just the beginning of the future of internet marketing. There are a lot more developments to come.

Ted Dhanik provided this guest post.  CEO of engage:BDR. Ted Dhanik is a provider of display advertising and high performance marketing solutions. Find out more about Ted Dhanik by visiting www.teddhanik.com.

Business Services

Web Banners: An Industry Standard – by Ted Dhanik

Word of mouth just isn’t enough to create demand. Though a company may produce a decent product or service, a means to share this with the public needs to be brought about to begin the process of making profits. An online marketing scheme must posses tools that can bring about the desired attention, while still enhancing the visitor’s experience. And there must be a means of getting this information to the desired customers.

Banner ads perform quite a few of these functions. They have the ability to not only display a company’s service or product, but to also do so in a manner that is catered to the individual viewing it by placing banner ads in sites that will coincide with the individual’s interests. If the public visits a sports page, they may find a banner ad promoting sporting events. Or say the public peruses a website catered to jazz aficionados, the banner ads may talk about some newly discovered jazz recordings or an online music store. No matter what a company does, there is a portion of the buying public out there that will have common interests. Banner ads have the means of connecting a company with the customers they need or want.

With the use of contextual advertising systems, banner ads are embedded into websites that have key words or phrases that coincide with the product or service being advertised. By using these systems, a business can be assured that their message will be seen by the buying public they wish to attract. For example, a boot maker or manufacturer of horse saddles probably wouldn’t want to advertise on a website devoted to restoring old automobiles. While we can be sure that many folks do like horses, including those that restore old cars, there probably aren’t that many individuals who are seeking a saddle when they’re really seeking engine parts. Through the use of these contextual advertising systems, a company that produces saddles can feel confident that their product is reaching equestrian enthusiasts rather than the car mechanics.

While this may seem like a simple business idea, the application of it can bring quite a few visitors to a company’s website and increase sales. Though it is a new marketing element in a new advertising medium, the potential for growth is there. Online advertising is rapidly beginning to replace the standard print media. To stay at the top of the wave, a business should consider elements, such as banner ads, to bring about their business goals.

This content has been graciously provided by Ted Dhanik, advertising consultant. For advertising solution in this competitive market, Ted Dhanik may be the person to give you the upper edge. Visit the website of Ted Dhanik and find out what he can offer your company today.

Business Services

Political Advertising: Traditional Versus New

By Ted Dhanik 

Traditional political advertisements reach out to a wide variety of consumers through various networks that reach a large amount of people. This includes television, radio, and newspapers. With the advent of the web, however, a very different version of marketing has come into play: display marketing.

With online marketing, the ads must be geared toward the people who are browsing the site that the business pays to be on. Therefore, it is a very specified type of persona that the ad is created toward. This alters everything about the marketing. It can now be geared toward specific issues, such as posting a politician’s position about animal rights on a pet store website. It can focus local elections and local issues to the people in the area. This is vastly different than traditional marketing, which is very broad and specified to what the politician wants to say, not what the voter is interested in listening to.

Display marketing also contains the ability to tip the scales in the political race  in a way that traditional marketing could not. For example, when a traditional ad is played or heard, if it is overplayed, the voter has an opportunity to navigate away from it. With display advertisements, there are a variety of them, so the perpetuation of the same message in different forms is continuously played out, without the voter becoming bored or annoyed.

Traditional versus new is a constant battle. New age advertising, however, shows more results due to its specified marketing plan and ability to really focus on individual groups and issues in an inexpensive way.

Guest post provided by Ted Dhanik, provider of display advertising and high performance marketing solutions. Ted Dhanik has his own marketing company called engage:BDR. Ted Dhanik devotes his free time to blogging and mentoring start-ups.

Business Services

The Power of Web Traffic

Are you passionate and creative? Do you have a bright mind that can produce ideas that are original, out of the box and just plain cool? If this is you, then maybe you could build a business around your ideas, be you own boss and work on something that you are passionate about full time. Maybe, it’s time to be an entrepreneur!

If you thing that you can produce ideas that will revolutionize the way we do things, then going the entrepreneurial route can be a fulfilling and financially rewarding way of life; and with modern technology and the internet, the easiest way to go into business is via the online marketplace. Whether you are building products or are offering services, having an online presence will give you potential exposure to millions of people without having to burn cash.

The problem with going the online route though is that since you do not have to spend much overhead like rent, utilities or labor, a lot of people try their luck online; this means that competition can be fierce. However, if you are serious with your online business, then why not spend some of the money you saved on internet marketing?

Business Services

Improve Business Processes with Online Payments

Time is money, and in this fast-paced world of commerce, every minute spent clearing payment is money wasted. When time is of the essence, you want to be able to process payments quickly and securely from clients all over the world. Whether it’s a first time buyer from Japan, to a long-time client in New Jersey, you want to be able to provide quick and reliable payment clearing for your clients. Not only does this save time on your client’s part, but it also means you spend less time clearing payments and more time turning-over product. To accomplish such a task, nothing beats the convenience of online credit card processing, a quick and simple way of enabling your business to accept credit card payments for good and services you deliver.

Online credit card processing is as opening an account with a reputable credit card service provider and opening an account. Through these online merchant accounts a credit card service, or charging facility provider will allow you to accept payments through your client’s credit cards. Payment verification and processing is done almost instantaneously, giving you quick and easy transaction capabilities online. As a bonus, some facilities even offer mobile, phone, and e-mail based credit card charging facilities, making your business transactions even more convenient, allowing your clients to pay on-the-go.

Business Services, Internet Marketing

Get Noticed: A Foolproof Way to Get Your Idea off the Ground

The information revolution of the last few decades saw the emergence of a generation of great entrepreneurs who built their business empires by bringing their ideas to the internet. People such as Mark Zuckerberg, Jeffrey Bezos, Larry Page and Sergey Brin became billionaires through ingenious ideas brought to the internet. Due to this, it’s no wonder that tens of millions of people try their luck in doing business online.

Doing business online is more than just a matter of having a great idea and posting it online. In order to really get your idea out there, you need to get real traffic into your business’ webpage. Without traffic, a really great idea that is potentially worth billions will only go to waste because no one will ever really see it. With your average internet search getting upwards of a hundred million hits, it is no wonder that a lot of online businesses simply flop no matter how good the underlying idea is.

What you need, in order to get your online business going, is an expert partner that can help bring viral traffic to your business website. An experienced website traffic solutions provider such as Traffix Tech can direct real and relevant web traffic your way. Think of it this way, you know you have something good to offer but you’re in a busy street full of other businesses. What you need is a partner that is no different from a traditional ad agency. You need someone who can bring attention to your business that is both effective and affordable.

Article submitted by Traffix Tech. Traffix tech is an experienced website traffic solutions provider where you can buy hits that are designed to bring good business.