Business Services

Creating events to market your business

Written by E21 Magic Media

Marketing your business has become more interesting with the advent of technology in recent years. The evolution brought about by digital and mobile products has deeply impacted on the way people interact using different media at their disposal. This new form of interactive marketing has enabled businesses to be more creative in order to effectively market themselves and their products and to target their audience.

There are several ways in which you could create an event in order to market your company. Marketing companies would be able to provide you with effective and sometimes “outside-of-the-box” solutions to get your business known to your audience. For instance, you might choose to organize a multi-city road show to get your latest service or product known to a vast amount of the population. You could also hire an interactive marketing agency to get target your online audience. If you would like to target customers in a particular trade or field, you might hire a marketing agency that would organize a trade show and invite people from the relevant fields to attend your event. Some marketing companies could even go the extra mile by setting up booth for you and recruiting temporary staffs to hosts the booths. You might also hire a marketing firm to organize a conference for you in order to get to know your competitors and potential business partners.

E21MagicMedia is a Beijing marketing agency and could provide you with marketing solutions if you are targeting the Asian market and are looking for an Asian marketing firm.

Business Services

How to Avoid Excluding the Wrong Targets

Nowadays, it’s common to feel like ads are following you around the Net. They are to an extent, but there is also a lot going on behind the scenes. One of the biggest reasons why you may or may not see something is that you were included or excluded from it. When you’re doing your own marketing, try to be conscious of what you are targeting. This will help you avoid excluding the wrong people.

Pay Attention to the User Experience

The best way to tell if your targeting is working as intended is to pay attention to the user experience. Visit your own landing page and click on things that you see. See if you can test load your banner advertising, and make sure that the page loads quickly and that the site is displayed at the proper aspect ratio. At a very basic level, doing this helps ensure that everyone can see your ads. Remember, we don’t all have the best in Internet connections, and it’s easy for people on a slower connection to click away from your ads regardless of whether you targeted them.

Analyze Your Data

You’ll know when your targeting has grown too much if you pay attention to your site’s analytics. You’ll notice sudden drops in traffic, response rate, and time spent. You may also notice changes to your bounce rates, or your goal funnels. These sudden drops are to be expected when you target, but they should balance themselves out over time (like raising conversion rates even though your traffic volume dropped). You may also grow suspicious if you see all traffic going down across the board. It could be a sign that you’ve excluded too many targets and should try to scale back some of the changes to your display advertising.

Bio: Ted Dhanik began his career growing brands at companies like MySpace and LowerMyBills. Today, Ted Dhanik is the CEO and co-founder of engage:BDR. Ted Dhanik also covers topics related to display advertising through various blogs, and on the blog of engage:BDR.

Business Services

Your Company Needs an Eastern Presence

By E21 MagicMedia

We all know the globe is getting smaller thanks to globalization. That means the days of thinking local are over for any company wishing to stay in the competition. Keep in mind, too, that local here is referring to your geographical location. You need to think big and that means shifting your focus off your own continent.

Having a China event marketing agency on your team is an important route most companies have already taken. First, having a presence in China is a benefit all by itself. China is a hub for all things manufacturing. It’s also an economic power house for that reason and also because it has more people in its population than any other country on the planet.

Secondly, having an interactive marketing agency on that side of the world means there’s no point at which your business isn’t awake and functional. As the sun sets on your physical location and rises on your marketing agency in China who’s ready to take order and disseminate information. Then, when you wake up in the morning, your marketing agency is ready with all kinds of helpful reports.

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Every company would do well to have a China marketing agency on their payroll. China is the most populace country in the entire world and one of the most important in terms of economics. It’s especially important for Western companies that could benefit from having another time zone on their side too.

Business Services

Businesses and postal service suited for you

Written by USA2Me.com

Mail forwarding has made great advances in recent years, and with specialized services such as mail order fulfillment, one can have a USA address without actually having to set up shop there. This makes the conduct of business much easier and much more affordable. Especially when it comes to industries that deal primarily with international business involving one or more countries, a forwarding address is definitely indispensable. Get things done even when you’re a thousand miles away without having to spend so much for it. You’ll find that setting up a forwarding address is a lot easier and a lot more affordable rather than opening satellite offices in different countries and cities around the world. Time is crucial when it comes to businesses, where a delay by a few hours or even just a few minutes can turn a business deal sour or a window of opportunity closing. This is how important mail is, and as a businessman you should know its importance – this may very well spell the difference between success and failure. Sure, you might argue that mail is a thing of the past and that email is the universally accepted medium now, but you might forget that mail is just more that letters and correspondence. Parcels such as goods with varying sizes still need to be physically sent and handled. The mailing address is precisely for this type of mail, and it would be a very smart business choice to have one your self in countries where you do business.

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International mail forwarding can be very easy if you get the right service from the right third party. Doing so will make forwarding efficient wherein you will be able to send and receive mail on time.

Business Services

Good Business and the Postal Service

Article written by USA2Me.com

Let’s face it, today, the postal service is only used for two things: delivering online shopping purchases and business. Let us focus on the business part of things. The postal service is used to send important documents that need to be in a hard format. They usually use the postal service for sending notices and the most hated, bills. But that is pertaining to businesses and their consumers. How about businesses and their clients?

When clients need to send things to a company or vice versa, they can opt to use the postal service. However difficulty arises when clients and companies are not found in the same country. International mail steps in and along with that is extra fees. These fees can be cheap but they can also be very expensive. This then becomes a “turn off” for clients and could even be a sign of bad business. After all, who wants to be burdened with international mail fees when they aren’t the ones who asked to have something mailed?

This is when mail forwarding comes into play. Mail forwarding is something that can really help you and your company out. Basically all mail sent to a certain address is simply forwarded by a 3^rd party company to your address. For example, a client in the USA wants to send you something but you’re in Japan. They simply send the mail to your USA address and then it gets forwarded by the service to your address in Japan. It’s just that simple.

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USA2Me.com is a mail andpackage forwarding service that offers a wide range of services. Getting your mail and parcels from one country to yours is never simpler.

Business Services

Display Advertising Best Practices

This article was written by Ted Dhanik

Following some of the best practices in banner advertising helps reduce the costs of your campaign, and drive your CPA higher. You could read entire books on copywriting, banner design and branding to master these concepts. These tips are meant to help anyone get real results quickly.

Adhere to Sizes

When you adhere to the standards of sizing, you cut the risk of competing with the rest of the content on the page. Too large, and your banner overlaps with the text. Too small and your banner won’t look right when users visit the page. Be sure to ask your representatives which ad sizes they prefer, in case they require a special size that is out of the norm.

Use Buttons Effectively

Although your entire banner is clickable, buttons help users focus on your call to action. Make sure that the button is relevant to your display advertising, avoiding clichés like “click here” or “buy now.” Try to contextualize the call to action by using language that will ring true to the ad: “order online,” or “research options.”

Tips for Branding

If the objective of your campaign is to increase brand exposure, consider what gives your brand sticky value. Are users likely to remember more about your free shipping offer, a discount coupon, or a touch of customer service that you pride yourself in? These will be different for each business, but a simple ad that states the benefits of working with you has a powerful impact to consumers still on the fence.

Bio: Ted Dhanik is the president and co-founder of engage:BDR. Ted Dhanik specializes in display advertising and helping businesses to acquire new leads. For more information about direct marketing trends, find Ted Dhanik online.

Business Services

Testing Tips for Any Conversion Funnel

Written by Ted Dhanik.

The conversion funnel a user takes to get to our “Thank You” page refers to the path that you set for the user. Each click that gets the user closer to a thank you is part of that funnel. The smartest marketers set up extensive testing systems to track their display advertising.

AB Testing

The first thing you need to know about A/B testing is that it doesn’t work with more than one variable. The purpose of this testing is to try and pinpoint a change you can make that will actually impact your conversion funnel. Change too many things and spotting which change actually made the difference becomes next to impossible.

Messaging

Begin with your messaging, and be sure that what the ad says is consistent with what is on the home page. Any disconnect, no matter how small, can dramatically affect your sales propositions. In banner advertising, customer trust is paramount. Breaking your messaging is the fastest way to lose that trust.

Testing Banners

Banner testing is extremely difficult, because you don’t really know the source of conversion or lack thereof. Before you go making dramatic changes to your copy, pinpoint the things you can learn about your traffic:

• Find out the ad size that your banners display at, then create banners that fit those dimensions.
• Add a tracking pixel so you can see when someone converts.

Once you have a few constants to rely upon, proceed with testing.

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Ted Dhanik, provider of display advertising and high performance marketing solutions. Ted Dhanik has his own marketing company called engage:BDR. Ted Dhanik devotes his free time to blogging and mentoring start-ups.

Business Services, Internet

Advantages Of Buying Website Traffic

The Internet is a goldmine waiting to be explored and the right tools are right beneath your fingertips. Many online businesses have hit the jackpot because the World Wide Web is an active community of people looking for various things or services that they need. There are also cases, however, that an online business is unsuccessful because they have low unique website traffic. With low website traffic, the chances of getting quality leads and potential sales are also kept low. This is why a website traffic generator is important, it promotes your website so that people would know that it exists. And as the traffic increases, brand awareness also increases.

If people have no knowledge about your website, then sales are unlikely to happen even when you have the best products or services to offer. When traffic on your website is increased, people who visits and find your products or services beneficial will do the rest. Thankfully, the Internet is an interactive community for people to share whatever they want to share. As your website gets more quality traffic, they will gladly share your website through their social media accounts which can potentially reach another batch of interested people.

Business Services

Gelato Store Supplies to Help Yours Stand Out

There is no end to the supplies you could possibly purchase for your gelato shop. Everyone knows the basics, of course. You need the cups to serve it in, the spoons to eat it with and napkins for any messes. But if you want your gelato business to really stand out, there are other ice cream shop supplies to consider as well. Keep reading for some of the supplies you should feature in your shop.

Though everyone loves gelato, it certainly isn’t as prevalent in this country as a lot of other foods. As such, many of your customers may not be familiar with all the flavors you serve. One way to accommodate this is by offering small white paper cups you can give free samples in. This lets your customer taste the gelato before getting a whole cup and paying for it. The result? A happier customer every time.

While a cup is a fairly easy way to serve gelato that should make sense in just about every situation, don’t forget about to go containers. Often people might just be stopping in on their way somewhere else. They might even buy some extra gelato for their friends. If you can offer them a to go container, people will more readily think about your shop when they’re out and about. They’ll also be less likely to spill which, believe me, they’ll appreciate.

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Article submitted by Gelato Products. The company offers all the ice cream shop supplies your shop needs, spoons and lids to personalized ice cream cups

Business Services

Minimize Overhead with Disposables

Are you in the food business? Do you live with a passion to fill people’s bellies with delicious and hearty meals? If you are then you understand that the restaurant business is more than just the food you serve or the space you rent. One of the most essential parts of your business is your supplies and equipment.

While people come to restaurant for the good food and dining experience, most do not realize that in order to provide delectable meals, chefs and restaurateurs spend thousands of dollars in equipment and supplies such as stoves, kitchen utensils and dinner ware. While the kitchen is more straightforward to maintain given that it is the chef who uses it, breakage of dinnerware can be expensive. That is why, perhaps, for some restaurateurs, going disposable is the way to go.

For instance, desserts such as ice cream and gelato are usually served in bowls or parfait glass. These are very prone to toppling and breaking and good quality wares are certainly not cheap. Why not save up on overhead by going the disposable route?

This article was submitted by Gelato Products; a leading online source of taster spoons and related goods.