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4 Proven Ways to Write Excellent Headlines
Without a doubt, headlines either make or break content that you write. It is for this reason that a number of people often spend as much time working on the headline as much as they do for the rest of the article. Of course, the reason for this is if your audience isn’t captured by your headline, then the rest of your article won’t. Keeping this in mind, here are 4 proven ways to write excellent... [Read more]
4 Reasons Why You Should Use Google My Business
It was a couple of months ago that Google Places changed its name to Google My Business. But instead of being a rebranding exercise, they’ve actually switched their focus to catering to small business by offering all of their services. Speaking of which, here are a number of things that you can benefit from when using Google My Business: #1: Update business information You can update your business... [Read more]
How Real Estate Agents can Use Blogging Effectively
Blogging is all the rage, but a lot of businesses fail to devote much time to their blogs. If you approach your blog with the intention of increasing readership, you will have a much easier time finding an audience. Blogging isn’t something you need to do every day, so lift that weight from your shoulders, but you will still need to focus. Here are some thoughts on how to blog effectively. Guest... [Read more]
Best Practices for Video Ads
Video advertising is not a new concept. Streaming video content is now the norm in some parts of the nation, and it’s common for users to catch their favorite TV shows or sporting events through ad-supported venues. If you are looking to expand into video advertising, take a moment to read through these best practices. Types of Ads Before you get started with video advertising, you should know the... [Read more]
3 Reasons why Organic Reach has Reduced on Facebook
Organic reach on Facebook has been one aspect that has been giving business cause for concern these days. By definition, organic reach is the number of people that their posts reach every time which has reduced by almost 50 percent. This statistic, among others, is the cause for business to wonder whether Facebook continues to be a proper marketing channel or not. That said, here are 3 reasons why... [Read more]
3 Reasons Why You Should Add Videos to Your Emails
According to a study by Experian, click rates improve dramatically as soon as marketers add video content to their emails. Of course, it has been difficult to set up videos in emails until HTML5 came along. It’s also been said that almost 60 percent of email users are able to see embedded videos in emails. For the rest who cannot see them directly, they can see a static or fallback image that... [Read more]
Crafting an Effective Call to Action
This article was written by Ted Dhanik An effective call to action can drive a user toward your intended goal. There are several important aspects to keep in mind when you’re writing a call to action for display advertising. The CTA, as it’s called, is usually accompanied by a button, so in a banner ad, the call is aided by some visual aspects. The call to action is a powerful tool that can extend... [Read more]
4 Common Content Marketing Mistakes
While it’s all well and good that businesses are actively working on content marketing strategies, there are a number of mistakes that are usually made. Checking for whether or not you are committing any mistakes can go a long way in bringing more profitability to the business for obvious reasons. That said, here are 4 common content marketing mistakes that you might be making: #1: No Strategy Knowing... [Read more]
Top Reasons Why Banner Ads Work
This article was written by Ted Dhanik Banner advertising continues to be effective on major news outlets and websites, year after year. New money continues to pour into these campaigns, bidding on placement and segmentation. The reasons why banners continue to be successful can vary. For some marketers, it’s a question of paying for the most relevant possible page views. For others, it begins at... [Read more]
Your Company Needs an Eastern Presence
By E21 MagicMedia We all know the globe is getting smaller thanks to globalization. That means the days of thinking local are over for any company wishing to stay in the competition. Keep in mind, too, that local here is referring to your geographical location. You need to think big and that means shifting your focus off your own continent. Having a China event marketing agency on your team is an important... [Read more]