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3 Consumer Sites that will Impact Your Business
Consumer reviews matter a lot to businesses given the influence that it has on prospective customers, especially if it turns out to be a negative one. Of course, these sites allow for businesses to claim their own listing while responding to complaints, if there are any. Having said that, here are 3 consumer sites that can impact your business and that you should be aware of: #1: Yelp This site is... [Read more]
Three Common Mistakes When A/B Testing Emails
Written by eTargetMedia. By now, you are likely aware of the need to perform A/B testing on your email campaigns. Making changes to your emails — whether major or subtle — can have a significant impact on your email’s effectiveness so it’s important to test potential changes and monitor their effectiveness. But in order to get the most out of your A/B testing you need to do it correctly. Here... [Read more]
3 Tips to Writing Powerful Call-To-Actions
Probably the two most important things in an email is the Subject Line and the Call-to-Action of which the latter can improve your business, in terms of profitability. That said, here are 3 tips to writing powerful call-to-actions: #1: Inform People What They Have To Do The purpose of using a call-to-action is to inform people in no uncertain terms as to what you want them to do. Keep it as short... [Read more]
8 Questions to Develop a Clear (And Measurable) Content Strategy
tracking ROI. That said, here are 8 questions that can help you develop a clear (and measurable) content strategy: #1: What are your goals? Know what your objective is whether it involves increasing traffic, sales or audience engagement. Don’t pick more than three goals. #2: How to measure these goals? You can add specific numbers to each of the aforementioned goals. For example, you could... [Read more]
3 Reasons Why Small Businesses Don’t Blog
There are a number of reasons why blogging is probably the best option for a small business. This is for the simple reason that it is one of the best content marketing strategies that gives back a solid return on investment. Even though there are a number of benefits, here are some reasons why certain small business prefer not to blog: #1: Hiring Inexpensive Writers Some people know that they aren’t... [Read more]
Mail forwarding in Ecommerce
Written by USA2Me If you own an ecommerce website, you might have opted to outsource your mail fulfillment services. This is because this option is more cost-effective. This is especially the case if you own a startup and are selling at a relatively low volume. You might notice that setting up your own partnership with a carrier service and purchasing software to track your orders might require a... [Read more]
3 Ways to Convert Facebook Likes to Email Subscribers
No matter what one’s predictions are for Facebook, one thing is for sure: its organic reach figures have literally dropped to single digits. It is for this reason converting your Facebook likes into email subscribers and this is because they’re of much more worth to you than on Facebook itself. So, here are 3 ways by which you can convert Facebook likes into email subscribers: #1: Use Facebook... [Read more]
Creating events to market your business
Written by E21 Magic Media Marketing your business has become more interesting with the advent of technology in recent years. The evolution brought about by digital and mobile products has deeply impacted on the way people interact using different media at their disposal. This new form of interactive marketing has enabled businesses to be more creative in order to effectively market themselves and... [Read more]
How to Succeed at Content Marketing as a Small Business
If you want your content creation efforts to work, then you have to create a lot of content. Now if you can write a number of blog posts in a day, then it helps. Or else, this can turn out to be a big problem for you. In fact, a number of small businesses struggle to create content which usually amounts to one blog post a month, a few social media updates or even the creation of a video too. But... [Read more]
How to Avoid Excluding the Wrong Targets
Nowadays, it’s common to feel like ads are following you around the Net. They are to an extent, but there is also a lot going on behind the scenes. One of the biggest reasons why you may or may not see something is that you were included or excluded from it. When you’re doing your own marketing, try to be conscious of what you are targeting. This will help you avoid excluding the wrong people. Pay... [Read more]