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Three Powerful Ways to Segment Email Lists
Written by eTargetMedia. Segmenting your email lists is one of the most powerful ways to make sure that you are matching your messages to your customers’ interests. Groups of people can be interested in your product or service but react differently to particular marketing messaging. Knowing more about who is receiving your email marketing can help you to plan messages that are specifically targeted... [Read more]
4 Ways to Market Your Product or Service to ‘SloLoMo’ Customers
Today’s customers are defined by three distinct characteristics: their dependence on social media and friends to make purchases, shopping both online and locally and showing an increasing dependence on mobile devices. In other words, they are known as the “SloLoMo” customer. Here are 4 ways by which you can market your product and service to these customers: 1: Ensure your Business Name, Address... [Read more]
3 Email Marketing Metrics That Can Help You With Marketing Strategy
Conducting extensive market research might suit large companies with big budget. But this won’t work for small businesses. Yet there’s a simpler way to find data that you can use: the reporting dashboard in your email marketing system can reveal more. Here are 3 metrics that can help you decide what to do with the ‘intelligence’ that you obtain: 1: Opens This metric tells you whether or... [Read more]
How a Bank Would Function Under Ideal Capitalism
The concept of ideal capitalism does not rely on altruism, faith or some idea that there is moral good in the generation of wealth. Pure capitalism is a philosophy that tries to take the intrinsic selfishness of humans, and harness that force into something that produces for the good of all. In this system, which exists only on paper in the purest form, a bank would function very differently from how... [Read more]
Behavioral Targeting and Retargeting on Mobile
When you try to target a consumer on a desktop device, you are considering what they may be browsing for at a particular time of day. You need to consider concepts like income level and geographic location too, but the intent of a desktop user is more about seeking information. A mobile user has very different habits, often driven by their location, which influence their buying preferences. Before... [Read more]
3 Marketing Tools That Can Be Used to Create Instagram Content
Instagram has become one of the most popular social media marketing platforms. This is for small businesses, particular. With an average engagement rate of 4.21 percent, it shouldn’t be hard to see just why. Twitter comes in 0.4 while Facebook managed 0.7 percent only. That said, it can also be time consuming to market on Instagram but for the presence of certain online tools. So, here are 3... [Read more]
Viewable Impressions Offer a New Standard in Advertising
Nearly every advertiser, regardless of size, comes face to face with click-fraud. The problem causes rates for ineffective keywords to rise, and conversions and engagement to tank. It’s a major problem that the industry has been wrestling with for some time. It’s also costing advertisers and networks billions of dollars. Fortunately, ad networks have a new weapon against bot traffic, a way to identify... [Read more]
3 Usability Errors That Can Take Visitors Away From Your Website
Not only should your website be easy on the eye but also should be as user-friendly as possible. There’s just no point in having the right colors, photos and the best headlines if your users find it difficult to navigate through the site. Having said that, here are 3 mistakes, in terms of user-friendliness, that you might be making with your website: #1: Not Easy to Search the Entire Website As a... [Read more]
When to Send Your Emails
Written by eTargetMedia. eTargetMedia helps customers with all aspects of their email marketing campaigns — from developing targeted and well-qualified mailing lists to developing creative content. One aspect that many customers struggle with is trying to determine the optimal time for sending their emails to customers. This includes both the time of day and the day in the week that will give... [Read more]
3 Best Practices to Drive Conversion with Email Newsletters
Email newsletters come in handy for small business owners who can convert website visitors into prospective customers. There are two things that any email newsletter should contain: valuable information about your product or service that engages your audience to the point that they are convinced that your company is the right choice. Apart from this, here are 3 best practices that can drive conversions... [Read more]