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Periscope on Twitter for iOS
Facebook has been promoting its live video offering lately. Even going to the extent of prioritizing Live video streams in the news feed. This is clearly aimed at attractive streamers from Periscope. In response, Twitter will now show periscope streams from users you follow directly in stream. In a post on its Medium page: “Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope... [Read more]
Why Email Retargeting Should Be Highly Considered
Studies have shown that email customers are more valuable than the average customer. This is only one reason why email marketing is such an important tool for businesses today. While you may believe that there are new tactics that trump this so-called “outdated” method, emails lead generation rates and returns still remain at a high level. Retargeting Using retargeting as a strategy has increased... [Read more]
Get Traffic from Pinterest
For any business website or blog, Pinterest can be an extremely good source of traffic. How good a source of traffic will depend on the niche of the website. Pinterest users tend to skew heavily towards women. To that end, anything of interest to women should be successful on Pinterest. Home, Garden, Recipes, Cooking, DIY, Decor, Design are just a few of the subjects that dominate Pinterest user feeds. Pin... [Read more]
How to Maintain a High Employee Retention Rate
Employee retention has long been a debated subject due to the variety of strategies that are being used right now. Some methods work effectively while others only create a snowball effect, eventually leading to a high employee turnover rate. Richard Davis, Chief Financial Officer of Rogers & Cowan, believes that employee retention turns talent into performance. If the right people are in the right... [Read more]
3 Tips to Online Marketing Work For You
More and more people are switching from an employee mindset to an entrepreneurial one. Of course, there are a number of benefits attached with taking such a daring step. Yet it’s not at all easy when you are looking to be successful. The key to getting there has a lot to do with expansion and making a profit. This happens only by successful marketing – online marketing, in particular. Here... [Read more]
Overcoming Obstacles to Email Marketing Campaigns
Written by eTargetMedia. The end goal of any marketing campaign is convert potential customers into sales on the most efficient manner possible. Few marketing tactics offer a better Return on Investment – both of time and money – than email marketing. A survey from Ascend2 in 2014 showed that marketing experts have not only found that email marketing is the most effective tool to... [Read more]
Customizing Emails to Increase Its Effectiveness
If you want to make a customer out of someone through an email, you’re more likely to garner interest through a personable type of email. This means personalizing it in a way that will appeal to your prospects. If you are looking for a professional service, eTargetMedia provides creative solutions that will not only drive results but also maximize the potential of your marketing campaign. Creating... [Read more]
4 Email Marketing Tips for the Holidays
Given that almost 42% of retailers begin their marketing during the holidays, it is a good idea to start thinking about these efforts if you haven’t started already. Well, there’s a lot of money to be made considering that the average shopper will spend $805 on an average during the holidays. This is almost up by 5% from last year. Here are 4 email marketing tips for the holidays: 1:... [Read more]
Find New Ways to Engage Old Customers
Written by eTargetMedia. It’s not uncommon for customers to have a fickle relationship with brands. Customer engagement means attracting new customers along with retaining existing customers. But it’s also important to reconnect with customers who are no longer interacting with your brand by opening your email newsletters. These are customers who have liked your product in the past and can be converted... [Read more]
3 Ways to Promote Your Event on Social Media
Promoting an upcoming event with social media makes a lot of sense. This is for the simple reason that it creates awareness, visibility and community. Here are three ways by which you can promote your event on social media: 1: Create Community on LinkedIn It’s a good idea to use LinkedIn to build a industry-specific community. While this will provide valuable insights, it will also serve as a value-added... [Read more]