Internet Marketing
Ways to Market Online
June 17, 2018 by admin · Leave a Comment
As a marketing medium, the internet is a marketers dream. There are so many more ways to reach potential customers than ever. Each of these avenues also allow a level of targeting that have never been possible before. Take Facebook for example. You can now target users by age, location and interests. Here are some of the best places to advertise on the web:
With Facebook you can reach customers by building a page and/or advertising ads. The targeting is fantastic. A billion plus users means the whole world is your market.
AdSense is still the largest online ad network. While the targeting is not as good as Facebook it still is still one of the best. Advertising on AdSense covers everything from Google Search, Gmail to Youtube and Android.
While you can directly advertise on Instagram, a more popular method of advertising is to approach the individual users themselves. Find users who use products similar to yours and approach them for direct placement adverts.
Youtube
AdSense already covers advertising on Youtube itself, however just like Instagram direct placement is a very good option. Some users have subscribers in the millions and be approached for direct placement.
Twitch
Much like the above direct placement, in Twitch streams, you can either get banner ads on screen or ask the streamer to promote the use of your products directly. An example would be the streamer wearing clothing as a placement or drinking a specific soda.
In addition to the above, there are more and more such mediums that are launching advertising platforms. Snapchat, Vine, Periscope etc are some of the few that could be contenders in the near future.