Web Design

How much is a website worth

Flipping websites and blogs used to be a massive money maker in the past. The usual process was to build a site, do some quick SEO and sell for a profit. This was easy when it did not require so much work to get ranked on Google, even for a short time. Long tail traffic was relatively untapped and there was a lot of potential. Not so anymore. Now selling a website means that the website will need to measure up to certain standards. Those standards are flexible for most but here is that prospective buyers will look for:

Content – The site must have decent amount of content that is of sufficient quality and length. The content must also match the topic/theme of the site and that of the buyer.

Backlinks – Nowadays the number of backlinks are not the only metric that is checked. The ratio of root domains to total backlinks is another. The lower the ratio the better.

Root Domains – Same as the above except with a focus on the total number of root domains. The higher the number of root domains the better. It indicates better link diversity in the backlink profile.

Traffic – A site for sale needs to have consistent traffic. You will need to provide access to analytics and reports for at least one year to prove consistency.

Activity – There has to be recent activity. Dormont sites tend to be at the beginning of a downward trend in both traffic and search rankings.

Marketing

Which digital advertising strategy is best for your company’s needs?

In the current digital climate, determining which digital advertising strategy is best for your business can be daunting. Digital agencies will inundate you with ambiguous acronyms like SEO, SEM, and PPC, and without proper knowledge, it becomes difficult to distinguish between the multitude of digital advertising campaigns and strategies available to you.

The responsibility of a search engine marketing firm is to enhance your business’ online search presence, and there are a number of ways they can go about executing it. But first, let’s briefly outline what these aforementioned strategies mean.

SEO stands for search engine optimization, and its practice entails optimizing your website for greater online searchability by conducting analytical research as to which keywords have the highest search volumes in your industry. Keywords are appropriately implemented into web content, which makes it easier for search engines to crawl your website. SEO is an organic form of digital advertising, meaning that it is unpaid, in comparison to PPC.

PPC stands for Pay-Per-Click marketing, and unlike SEO, involves competition for keywords in which ones with the highest demand require a higher bid. PPC ads are found all over search engines, such as ads on the top and bottom of a Google page.

Rather than attempting to determine which digital advertising strategy is best, let our Los Angeles internet marketing company do the advertising for you. Our team of seasoned digital marketing experts will enhance your company’s online search presence, allowing you to focus on what really matters- running your business.

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Sticky Web Media is a digital marketing company based out of Los Angeles.