Email Marketing, Internet Marketing, Marketing

Customizing Emails to Increase Its Effectiveness

If you want to make a customer out of someone through an email, you’re more likely to garner interest through a personable type of email. This means personalizing it in a way that will appeal to your prospects.

If you are looking for a professional service, eTargetMedia provides creative solutions that will not only drive results but also maximize the potential of your marketing campaign. Creating a campaign that motivates the customer to partake in whatever you are selling should be a goal in mind. Knowing that you have professional services that can provide a solution with little effort on your part is a useful asset.

Figure out your customers’ buyer persona. Factor in things like demographic information, job level, and goals. By doing so, you will have more insight on the type of consumer that you are dealing with which can help you form your marketing strategy.

After a type of persona is created, what you’re going to need is a landing page. This is where all of the data that you collected is going to be put to use. This is where you can alter the page to cater solely to the customer. If they decide to open your email and click on the link, then you’ve successfully caught their interest. Now you need to seal the deal by constructing a page that will give them an opportunity to purchase your service or product.

Your success is determined by the strategies applied to your campaign. By successfully marketing your service through email, you can expect there to be an increase in interested prospects.

 

Internet Marketing

4 Email Marketing Tips for the Holidays

Given that almost 42% of retailers begin their marketing during the holidays, it is a good idea to start thinking about these efforts if you haven’t started already.

Well, there’s a lot of money to be made considering that the average shopper will spend $805 on an average during the holidays. This is almost up by 5% from last year.

Here are 4 email marketing tips for the holidays:

1: Focus on Mobile for Delivery

Retailers have reported 50% more traffic coming from mobile and tablet users. You have no option but to make your email mobile-friendly. For this, keep it short, use web-friendly fonts as well as opt for using a mobile-friendly template.

 

2: Make your subject convincing enough to open

Without a doubt, subject lines will determine whether or not emails are opened. It will also push the reader to take action. Some of the common types of subject used with great effect are the explainer, the question, urgent deadline, holiday connection and even the holiday emoji or symbol.

3: Offer the best deals possible

The holiday season spirit makes it difficult for people to turn down a good deal. Some of the most popular deals include free shipping, product discounts and cash back. Last minute deals might work well for those who procrastinate.

4: Avoid sending too many promotional emails

Don’t send too many promotional emails leading up to the holidays as this will lead to most of them being ignored. However, it is a good idea to send emails that offer tips, guides as well as the proverbial ‘Celebrate the season’ email too.