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Find New Ways to Engage Old Customers

Written by eTargetMedia.

It’s not uncommon for customers to have a fickle relationship with brands. Customer engagement means attracting new customers along with retaining existing customers. But it’s also important to reconnect with customers who are no longer interacting with your brand by opening your email newsletters. These are customers who have liked your product in the past and can be converted to fans of your brand again.

There are several reasons why customers may disengage from a brand’s email communications. Identifying who these customers are and why they might no longer be interacting with your brand is the first step to winning them back. Once you have targeted your customers, you can take the following steps to win them back:

Create New Content: One reason that customers may have disengaged from your brand’s email campaigns is because they felt that they were getting the same content delivered in the same way. Experiment with new types of content or ways to deliver it via email. You may want to reach out to an outside provider of email creative services such as eTargetMedia to help come up with ways to freshen up your email campaigns.

Give Customers Control: Customers may have started to ignore your emails because they were getting too many of them. Give them options to control how many they receive and what type of content they get. If they have the chance to only receive targeted content that meets their needs, they are more likely to read what you are sending.

Personalize Your Content: Customers like to feel as though they are getting a message directly from a brand. This can be easily done by using HTML to address the email to their first name or that they receive information relevant to their geographic area.

eTargetMedia offers targeted postal and email lists along with creative services. They can help customers develop HTML email campaigns along with create or refine landing pages and websites.

Social Media Marketing

3 Ways to Promote Your Event on Social Media

Promoting an upcoming event with social media makes a lot of sense. This is for the simple reason that it creates awareness, visibility and community.

Here are three ways by which you can promote your event on social media:

1: Create Community on LinkedIn

It’s a good idea to use LinkedIn to build a industry-specific community. While this will provide valuable insights, it will also serve as a value-added resource for your event’s attendees. Without a doubt, this social media platform is excellent for creating networking groups as most people already use the site itself for business connections and work opportunities. LinkedIn groups can also help you sell tickets.

2: Use Double-Side Referral Programs to Offer Discounts

A number of companies such as Airbnb, Dropbox and Uber tend to use double-side referral programs that connect to social media and turn customers into promoters too. In order for this to work, you have to provide ticket buyers with a trackable link so that they can share it with their email contacts and social media followers. Now if anyone from their list of contacts buy ticket, then both of them get a discount. It is probably one of the best way to incentivize the sale of tickets while getting more attendees organically.

3: Run an Industry-Specific Blog

Good content has a way of keeping past attendees interested in your event. Also, new attendees can also be found via social media channels and search engines too. So think about creating an event blog that contains tips and tricks about your industry. As a result of putting out valuable content, you should be able to attract new visitors to the event website while increasing your social media reach.