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Three Powerful Ways to Segment Email Lists

Written by eTargetMedia.

Segmenting your email lists is one of the most powerful ways to make sure that you are matching your messages to your customers’ interests. Groups of people can be interested in your product or service but react differently to particular marketing messaging. Knowing more about who is receiving your email marketing can help you to plan messages that are specifically targeted to your audience.

eTargetMedia gives you countless ways to target your email marketing through our highly segmented email lists. Here are three of the best segmentations you can use to target the right customer base for your messages:

Geography: If you are a brick and mortar store, you need to make sure that you are sending out messages to people in areas where you have stores. You also want to make sure you aren’t marketing to people who don’t need your services (such as selling snowplows in Florida).

Age: The age range of consumers on the Internet can vary greatly, which also plays a role in their interests. There’s a good chance that you’ll know if your product is targeted toward a younger or older audience. Segmenting can help you remove people who are in the wrong age group or make sure they get a different message.

Industry: The ability to customize your mailing to reflect the needs of your audience is critical to grabbing their attention. One way to do this is by sending out messages segmented to different industries. If you sell office supplies, your pitch to a restaurant might be very different than to a medical office.

eTargetMedia are experts at postal and email marketing. They provide high quality lists that can help clients reach the right audience. They also provide a range of creative services.

 

Internet Marketing

4 Ways to Market Your Product or Service to ‘SloLoMo’ Customers

Today’s customers are defined by three distinct characteristics: their dependence on social media and friends to make purchases, shopping both online and locally and showing an increasing dependence on mobile devices.

In other words, they are known as the “SloLoMo” customer. Here are 4 ways by which you can market your product and service to these customers:

1: Ensure your Business Name, Address and Phone Number is Accurate

Customers rely on this information in order to reach your business. Make sure it stays updated as they will rely on its accuracy. Better still, Google has included NAP as one of its factors for the local search ranking algorithm.

2: Sign up for Google My Business

Google My Business complements your website as it gives your business a public identity apart from being searchable via Google. This will work hand in hand with your website too. In fact, the information that you offer will appear on Google Maps, Search and Plus.

 3: Advertise on Apps Targeted Towards Mobile Users

The Foursquare and Pushlocal apps allows advertisers to push notifications to mobile customers to prospective customers that are in the locality. Another service such as Perch pushes notifications from social media services on to people’s phones based on their location.

4: Reserve Your Listing in Local Business Directories

Directories will only add to your online presence since they can be easily found by search engines. Also, they tend to rank very highly when it comes to local search. This is despite the fact that customers might not visit your listing directly.