Business Services

3 Reasons Why Small Businesses Don’t Blog

There are a number of reasons why blogging is probably the best option for a small business. This is for the simple reason that it is one of the best content marketing strategies that gives back a solid return on investment.

Even though there are a number of benefits, here are some reasons why certain small business prefer not to blog:

#1: Hiring Inexpensive Writers

Some people know that they aren’t good writer. So the next best thing is to hire someone who can write better than you or is a professional. They can either revise your writing or just write whatever you need as a result.

The only thing to keep in mind is that you should avoid hiring on the cheap. Sites like WriterAccess, Writtent and Scripted are great to find someone with the right expertise. Hire someone who understands your business and can write well enough so that your readers or customers might enjoy what is being posted.

#2: No idea what to Blog About

For some people, it’s hard to know what to write about. For this, maintain a list where you can capture a number of ideas as and when they occur to you. Probably these could be related to questions that customers or your readers are already asking. For that matter, it could be questions that they should be asking too.

#3: Tough to Maintain a Publish Schedule

Sadly, a number of companies who start a business blog rarely make more than 5 posts a month. But the truth is that just one post a month should be sufficient. In fact, it’s preferable that you write one excellent post a month rather than several not-so-great posts.

That translates to about 3 hours per month instead of 12 hours for 4 posts in all. The former is definitely realistic.

Business Services

Mail forwarding in Ecommerce

Written by USA2Me

If you own an ecommerce website, you might have opted to outsource your mail fulfillment services. This is because this option is more cost-effective. This is especially the case if you own a startup and are selling at a relatively low volume. You might notice that setting up your own partnership with a carrier service and purchasing software to track your orders might require a lot of investment. The cost of warehouse and equipment used in package processing is also quite high and this cost can be avoided when outsourcing the service.

Another advantageous aspect of outsourcing mail fulfillment services is the these specialized companies are able to cater for great peaks in shipping and mail forwarding as well as returns. These companies are also able to secure bulk discounts from carriers and as such they might be able to pass some of those preferential rates to you. If you have to provide all these services in-house it would have also involved staffing, training and rental costs.

Some mail forwarding services company allow you to track your mails through an online management system. This enables you to view your mails without having to go through the extra steps of opening your mails and keeping a letterbox to receive the mails. You can then choose which mails to open and which to discard. Some USA mail forwarding services also enable you to opt for the remailing service of the mail or packages at a time chosen by you.

USA2me specializes in services such USA order fulfillment for businesses and mail forwarding services for individuals and companies.

Internet Marketing

3 Ways to Convert Facebook Likes to Email Subscribers

No matter what one’s predictions are for Facebook, one thing is for sure: its organic reach figures have literally dropped to single digits.

It is for this reason converting your Facebook likes into email subscribers and this is because they’re of much more worth to you than on Facebook itself.

So, here are 3 ways by which you can convert Facebook likes into email subscribers:

#1: Use Facebook ads

Whether you like it or not, Facebook has become an ‘advertising platform’. No matter whether it is a custom audience, promoted post or any other type of Facebook advertising, it’s good to give it a try. Sometimes you just have to spend a little money and in this case, it is a good investment in your email subscribers.

#2: Gate your content

You can offer a free PDF report as content behind an email gate and that are also known as a “form gate”. Blog content or even coupons could be a part of this list as well. This type of gate does not allow people to see content without providing contact information of theirs.

Before you begin, it’s good to ask yourself as to what type of content your Facebook users would like to see so that they will be willing to give their email address.

#3: Add an email or sign link to your Facebook page

Add an opt-in form to your Facebook page and which will require no coding whatsoever. For this, ensure that you contact your email service provider as they will add an ‘Sign Up’ link in the tab. In fact, setting up this form (or app) will take at least 15 minutes or so.