social-media

DealCrunch and Submit Express Review the Next Year in Marketing

If you want to know which marketing trends are going to be the most important in 2017, a good person to talk to is Pierre Zarokian. He’s been in search marketing since 1998, when he founded Submit Express with the goal of improving the Google rankings for his clients. Since, he’s branched out into reputation management and helped hundreds of businesses improve their ratings, and revenue, with some simple fixes.

Step One: Reviews

Reviews are set to be one of the most important metrics of 2017, as Zarokian points out in this article with DealCrunch’s Sean Garrity. Positive reviews will be an important factor in customers coming to your location. Too many negative reviews may turn people away, even if you offer superior service to your competition. This is especially true for restaurants, where one poor experience publicized on a Yelp page can turn away dozens of potential customers.

You need to create a feedback loop for your business, capturing the customer’s reviews before they get to Yelp. Then, you can exercise a bit more control over what your profiles look like and what customers are saying about you. You can also have some negative reviews completely removed, if they fit certain criteria.

Step Two: Search Marketing

Google’s algorithm is constantly changing, and it’s not easy for small businesses to keep up. In the coming year, you’ll need to make sure your site is mobile friendly and that it conforms to modern standards for content and design. Next, you’ll need to look at which pages your customers are most likely to visit. These pages might be your most profitable pages, or some hidden gem you hadn’t considered before.

That’s the power of SEO. It helps you find untapped real estate, and improve its standing in search. Combined with a powerful social media presence, you’ll see long term success if you keep it up.

social-media

Three Things to Remember When Using Social Media Networking For Business

This article was submitted by iClimber.

Social media is becoming increasingly important to businesses these days as it introduces them to a world where there are several customers that are already looking for products or services that your company might offer.

However, with these benefits come certain caveats that people have to be cognizant of, and so here are a few things that you should keep in mind when using social media networking sites for your business:

#1: Whatever you post using these networking sites immediately go public, and one of the most important things that you must keep in mind is to keep your personal and business profile separate. Leaving comments that can be seen by both these groups might not be a very good idea.

#2: Keeping your social media site updated with the latest information is one of the most important tasks that you must follow up on. Imagine a potential customer visiting your page to find that the information regarding your product or service is outdated. That won’t necessarily set a good impression with them.

#3: Don’t hard sell

One of the most important things that you must remember is that using any of these social media sites is for the reason of “building leads” by using a forum (of sorts!). If you understand that this is more of a marketing initiative with the purpose of having people to get to know your company and products rather than pushing your products down people’s throats immediately, then that will be the right approach to using these online tools to get the word about your business out.