search engine optimization

Marketing Ideas for Staying Competitive in the Internet Age

Since businesses have discovered the Internet, the field of digital marketing has become the most competitive advertising landscape in the world. In order to stay ahead of their competition, businesses must know how to effectively advertise their goods and services through the Internet medium. Here are a few tactics for making most of the Internet for marketing.

Influencer marketing

Influencers and online thought leaders are responsible for defining the tastes and preferences of their fans and followers within their specific demographic. If your company’s product or service appeals to a specific demographic with prominent influencers, consider sponsoring their blog and channel in exchange for an endorsement. As Javier Loya, CEO of OTC Global Holdings, says, “Beyond OTC Global Holdings, I have projects in other fields such as the tequila industry. For products like fine beverages, it’s important to win the trust of the tastemakers whose opinions your potential customers will listen to.”

Search engine optimization

 SEO is becoming a necessity in an online world dominated by search engine rankings. SEO requires thought and planning since it is a tactic for organically raising your search engine rankings by targeting specific keywords. It might be wise to invest in an SEO expert or company who can make sure your website and online content are optimized for search engines.

Video marketing

 Online video can be a visceral, in-depth way to showcase all the strengths and benefits of your product or service. Through slick production, the use of engaging hosts or personalities, and entertaining content, you can draw viewers in who will eventually become customers.

 

search engine optimization

The most useful reports in Google Analytics

Article written by : Top SEO Software Reviews

Google Analytics is probably the most powerful analytics tool available for web traffic. The best part is that it is free to use. The problem is that most webmasters simply plug the code into the website and just look at how much traffic comes in and from where. It is so much more powerful than that. Set up properly, the reports provided can be extremely useful. Here are some reports to consider using:

Landing pages’ report

This report shows the traffic and more importantly conversions for all the landing pages on the site. That is the first page they arrived on that lead to the conversion. When you find a page that converts more than others, a quick analysis can show how that success can be replicated to other content/channels.

Acquisition channels

Another report that is extremely useful for marketers. This shows a high-level view of whi
ch channels generate the most leads and conversions. You can see which ones converts the best and worst.  This is particularly useful for larger organizations where decisions need to be justified using data that management can understand. For example: when the data shows that social media traffic converts the worst, convincing management not to invest more in social gets easier when such a report clearly shows the conversion rates.

Source/medium

This is as useful as the landing pages report. In this report you will where the traffic to the various channels comes from and how well it converts. This can be isolated by each individual goal.

search engine optimization

Three Basic Strategies for Link Building (Part 1 of 2)

Getting your website to the top of a Google search result is the holy grail of all SEO efforts. One of the factors that contribute towards this is Page Rank. A good page rank will see you catapult over your peers and end up high on the results page. So how do you achieve a good page rank?
Well, one significant factor of PageRank is your link building strategy. Using the correct one effectively will bring about near instant results. There are three basic methods which you can employ, but only one of them is truly effective, but more on that later. The three methods are Reciprocal, Three Way and One Way link building.

Reciprocal link building has its roots in a time before PR and SEO became known. It is based on the old adage “you scratch my back and I’ll scratch yours”. Basically it is the process where you link to another site and they link back to yours. In the old days, this was done mainly to get traffic flowing into a website. Even today it is an excellent tool to generate traffic. But that is all it is effective at doing. In the early days of PR, reciprocal link building worked quite well. But Google got wise to what was going on and changed the algorithms so that this did not affect PR anymore. There is no harm in using it, but just be aware that it will do nothing for you apart from generating traffic.

(to be continued…)