conversion rate optimization

Four conversion rate optimization tips

Article Written by : Adworks24 – Advertising & Marketing News

The advantage of working on and improving conversion rate is that it improves the performance of all marketing channels at once. Even if you are satisfied with your current performance, there is always room for improvement. Here are some actionable tips on conversion rate optimization:

Landing pages are the most popular discussion when it comes to CRO. With good reason, as the landing page has a lot of influence on the next actions of the visitor. To that end, make sure that you prioritize the conversion actions on a page. The primary action should be obvious, with micro-actions on the page but less prominent.

Remove as much clutter from the website and the landing pages as possible. The more crowded the page, the less likely that someone will notice the call to action, let alone click on it. Too many options will confuse the visitor. Keep it simple.

Keep in mind that visitors use all types and sizes of devices. When you design a landing page, make sure that it works for all the types of devices. Another approach is to show different content based on the device. For example, on a computer, the visitor would see the long form landing page, while on a mobile device, the same user would see a truncated version of the text with a clear call to action.

A common mistake is that sites do not leverage images. Well placed, relevant images can transform a page. The key is to find the right image that resonates with the goal.