Internet Marketing

Three Strategies to be successful at Email Marketing

Email marketing is one of the best ways by which you can sell your products or services. It’s true. Having an effective email marketing strategy matters, and in knowing what your customers want, you can certainly turn out a neat profit in the days to come.

So here are 3 successful email marketing strategies that give you an edge over your competitors:

#1: Personalize your message
Almost every business knows that every customer has specific needs. Understanding this and using this principle in email marketing is also important, as using a person’s name in an email can make a big difference!
Also, sending him information based on his wants keeping his location in mind is what will increase your sales as well.

#2: Track how your emails are being read
If you know how your emails are being read – whether they are opened, clicked or discarded, you’ll be able to understand how your emails are being read and used. This is perhaps one of the most crucial tasks of an email marketing campaign, and is often critical to its success.

#3: Divide your subscriber list into smaller groups
Breaking your subscriber list into smaller groups with common interests ensures that you won’t have to send emails to one and all – and in some cases, have no use for them. When you break them up into definite lists, this will ensure that you only send relevant messages to each of these groups. This will result in a greater response to your emails, and could translate into sales as well.

Internet Marketing

Three Internet Marketing Mistakes That You Must Avoid

With the competition that is out there today, almost every company that can afford to, promotes their product or service using internet marketing.

However, it is not always that conducting marketing campaigns over the web bring you success especially if there are things that you have overlooked. Here are a few mistakes that you should avoid making if you want your internet marketing initiative to be as effective as possible:

Mistake #1: Lack of a Unique Web Position

One of the biggest reasons why your product might not do as well as it should is because it does not have a Unique Web Position. This is understood when you ask yourself how your website is different from the others that will make your customers come to your site first and purchase from you instead of the competition. In order to establish this, you will have to find out what you competition offers and then make a plan that does give you that unique web position that is so integral for success.

Mistake #2: Inadequate Market Research

Knowing what your customers need is perhaps one of the simplest ways by which you will be successful when it comes to having a business of your own. For this, you will have to conduct market research that should give you clues as to which product matters most, and which one will sell.

Mistake #3: Forgetting the human element

Most often, businesses forget that they are advertising their product for individuals and thus write sales copy that is a bit too generic. If you want to sell your product, then it is advisable that you write copy that makes the reader feel as if you are talking to them.

Business Services, Internet Marketing

Tips for Starting an Ecommerce Business

Starting an ecommerce business can be overwhelming — especially if it is your first venture on the Web. However, there are many firms that help start-ups with everything from custom website design to effective internet marketing strategies.

Before hiring a new Web agency, make sure that you’re investing in the right services. The following are a few services you shouldn’t go without.

Content and Brand Websites: Anyone can design a website. But not everyone can help you create the site you need through comprehensive fact-finding, research and analysis. New York-based Web agency Ecommerce Partners can build from scratch not only a website, but also a new online presence. In addition, the firm also professional copywriting services to ensure that your website features quality content that is both user- and search-engine friendly.

Internet Marketing: A custom web design team may be able to design and launch your new website, but they won’t have the experience or know-how to bring your website quality traffic and sales. This is why you need to invest in a firm that offers more than just website design services. Hire a Web agency like Ecommerce Partners that can offer vital internet marketing services, including online marketing strategies, search engine optimization services, email marketing, pay-per-click management and analytics.

Internet Marketing

Facebook is Testing Tailor-Made Advertising System

A new advertising system is being put in place by Facebook which placed ads directly related to the content in the form of status updates and Wall Posts that are currently being shared by users. This new marketing strategy that aims to tailor ads according to the user’s interests as Facebook has joined up with internet companies that markets products or services based on the user’s online activity at that time.

For example, if you add a comment on the University of Connecticut Huskies men’s basketball team and the NCAA basketball tournament, you can be sure to find ads that are related to UConn athletic gear and a perhaps even a travel company endorsement from the University of Kentucky basketball team, the latter being rivals to the Huskies.

And if there was any doubt that this was being implemented, all doubts were laid to rest when a Facebook spokeswoman announced that this new system of real-time ads are currently being tested, and if it wasn’t clear why, it was also revealed that since most Facebook users are very explicit about their interests in the form of Wall posts and updates, this information can be used to show them ads of products that might be of interest to them.

However, this kind of technology is not new as it is currently being used by Microsoft, Google and Yahoo, and while it has not yet been revealed how long testing will take place or whether this will be available to all users, you can be sure that these ads will be useful to its users in the future.

Internet Marketing

Four Important Laws of Web Marketing

If you are interested in web marketing, there are a few principles that hold the water in any circumstance.  And while there are several Do’s and Don’ts that have been theorized for web marketing success, a shorter list of five principles should be enough to get you started.

So here are the five principles related to successful web marketing:

Law #1: Dead End Street

While you might have an excellent product or service to offer, the truth is that without a proper web marketing plan, the success of the website that you might have developed ends up nowhere. Yes, if your content is not compelling enough, people will forget you very easily.

You must give visitors a reason to come, and then they will buy whatever you have to offer.

Law #2: Giving and Selling

One popular practice when it comes to commerce conducted over the Web these days is to offer visitors something for free while also making an attempt to sell something while they visit your site.

Law #3: Trust

Before you begin marketing your product over the Web, you have to make sure whether your product or service is competitively priced and is of good quality. Once you are sure of this, then you can expect to establish an excellent reputation after which you will not have any problem attracting customers to your site.

Law #4: Pull and Push

Again and again, the primary driver for people to visit your site is to write compelling content.  Once you have attracted (pull) people to your site, then you should also follow it up by sending (push) quality information about your product or service by email.

Internet Marketing

The Benefits of Hiring an Online Advertising Network for Publishers

Developing an online marketing campaign for publishing companies can take a lot of time and research. That is why many publishers invest in hiring professional and experienced online ad networks. A professional online ad network such as Mediashakers specializes in helping publishers receive the most value for their traffic, the highest quality advertisers and much more. Here is a look at just a few of the many benefits publishers can expert when hiring Mediashakers.

Earn the most from your website’s traffic. According to the company’s website, Mediashakers employs a talented global sales team who will introduce your website to advertisers and ad agencies interested in reaching your target audience through the Web. Publishers will enjoy premium rates for advertisements place on their website along with 100 percent fill of traffic.

Best quality advertisers. Publishers want high quality advertisers and advertisers want the right publishers. Mediashakers does the leg work for both parties by identifying and creating the ideal fit between publishers and advertisers. According to the company, this is a “win-win relationship” that generates the most revenue for both groups.

Advanced technology. The world of online marketing and advertising is constantly evolving. Professional ad network Mediashakers is on the cutting-edge of these technologies by producing new tools in order to enhance the service they provide for their customers. For example, the company has developed the OPT tool, designed to identify the best possible matches between publishers and advertisers.

Quick and simple payout. The purpose of any marketing campaign is to generate sales, to earn money. Unlike its competitors, Mediashakers offers timely payments via Paypal, Wire or MasterCard. In addition, the company has developed the Mediashakers MasterCard Debit Card, making it possible for publishers to withdraw cash at any ATM worldwide instead of waiting for payment to arrive. The Debit Card automatically gets prepaid on the 5th of every month.

Internet Marketing

Tips to Promote Your Website

Perhaps one of the biggest questions that are asked by online entrepreneurs is how they can get more traffic to their website, as this automatically translates to more sales going forward. There are some simple strategies that are commonly followed by everyone and there are others that might have been missed out, and so it will be a good thing to find which ones you already know or might have missed out from this list.

Tip #1: Always include a keyword-rich title for every page as well as a Description META Tag.

Tip #2: Include Keywords in Headers

Tip #3: Place your keywords in the first paragraph of the website’s text.

Tip #4: Add keywords to the ALT attribute of your images

Tip #5: Add keywords in hyperlinks

Tip #6: Ensure that you website’s navigation system is search engine friendly

Tip #7: Focus on building each page based on specific keywords

Tip #8: Ensure that you use all forms of multimedia to promote your website

Tip #9: Submit your site to key and specialized directories as well as trade organization sites.

Tip #10: Request for reciprocal links.

Tip #11: Write free articles about your area of expertise that others can use on other website or newsletters.

Tip #12: Join a social media network such as Facebook, LinkedIn or even Twitter.

Tip #13: Start a business blog.

Tip #14: Provide visitors with the option to bookmark your site.

Tip #15: Publish a monthly newsletter while also adding a signature which allows customers to get in touch with you personally.

Internet Marketing

Web Marketing The Right Way

Web marketing is a much different animal than traditional marketing. If you are new to it and just jump in without doing the proper research you are bound to fail. There are two important aspects to web marketing that make it different and require a bunch of research before getting started.

Many people have their web site done before they even start to learn about web marketing. This probably means that you have a “search engine friendly” site instead of a “search engine optimized” site. It is important to research SEO, or search engine optimization, before releasing your site to the public. Having an optimized site could be the difference between being listed on the first page or the tenth page on Google. Always be sure your pages are rich in interesting content, and set up a company blog to discuss things related to your niche.

Another really important thing for web marketing success is social media. Having a business presence on both Facebook and Twitter at least is of utmost importance. Make sure to post regularly, and make your posts interesting and useful to your potential customers to build trust and make it more likely that they will buy from you. Link your Facebook and Twitter pages with your company blog if possible.

When starting the web marketing journey, it is good to be well prepared. Remember also to stay active, as the search engines love fresh content. With a little hard work you will be a successful web marketer soon.

Internet Marketing

Email marketing to grow business online

Growing a business online entails taking advantage of all the options available. One area of Internet marketing that all online business should have is email marketing. It is one of the most inexpensive forms of Internet marketing there is, with huge potential for getting good return on investment. They key to email marketing is building a list of potential and present customers and then creating an email campaign that they will find useful and enticing enough to make purchases. However, there are some things to look out for to make email marketing viable.

First is the incidence of spam. Almost all email service providers feature anti-spamming software, which automatically identifies emails that are irrelevant and transfers them into a person’s Trash folder. They key to prevent an email from being labeled spam is to ensure a healthy subject line without spammy keywords. These would include, but not limited to, the words “sale”, “discount” and “free”. The design of the email campaign itself has to be reader-friendly, and should grab the attention of a reader within a span of three seconds.

Another thing email marketers must ensure is putting an unsubscribe link in their emails. A customer has every right to opt out of the emailing service any time of the day, at any point of the interaction. It is also required that email campaigns be sent specifically to persons who have voluntarily signed up to receive emails. It is also highly recommended to limit the frequency of sending emails to subscribers to prevent them from getting fed up, leading to unsubscribed.

Internet Marketing

Steps to developing ad revenue for your site

For most of you who understand the rigor of maintaining a site, it isn’t necessarily a walk in the park as it’s made out to be at the beginning. And since we’re talking about earning money from your site for your bread and butter, there’s no doubt that it’s an ongoing process that requires a lot of hard work. And one way by which you can earn money is by earning revenue from advertising.

So here are a few steps that will help you develop ad revenue from your site:

STEP 1: Provide exceptional content

Whether you write it yourself or pay someone to do so, make sure the site is attractive and has something for everyone which makes people want to visit your site.

STEP 2: Find out how much your site can make through advertising

In order to understand how you can make through advertising, you need to gain a basic understanding of how online advertising works, and for this you’ll have to familiarize yourself with terms that are involved with the system.

STEP 3: Focus on creating the site to display banner ads

While pasting HTML code is the easiest thing to do, getting your own banner serving program (which you will have to pay for) or a third-party banner serving program that will do all the work for you.

STEP 4: Conduct demographic studies

You can have visitors complete a survey with a few freebies involved, and once this is done, you’ll get a good picture of what kind of advertisers to approach.

STEP 5: Set prices for banner ads based on the demographic profile of your visitors

STEP 6: Register with ad directories

This is where most media buyers look for sites that take advertising, so do this once you’ve set your prices and done a demographic study.

STEP 7: Contact advertisers and media buyers showcasing the value of your site.