Marketing

Basic Online Marketing Ideas for Makeup Artists

Written by Cosmix Inc.

Becoming a successful makeup artist requires hard work. It also requires the right online marketing techniques. Having a website is not enough to get you noticed online. If you’re new to online marketing, don’t worry. The professionals at Cosmix Inc. have come up with the following basic tips on how to market your business on the web.

Post your resume and credentials. Even the best bio doesn’t compare to facts, such as the school you attended, your experience, and the makeup training or courses you enrolled in. While it might seem intimidating to post your resume on the web, it’s a great way to establish trust with your clients. Potential customers appreciate honesty and will be impressed by your list of experience. Create a page designated for your resume, credentials, and experience.

Create an online portfolio. Perhaps the most powerful marketing tool is your portfolio, images of your best makeup jobs. Make sure that your website features clear, high-definition photographs of your best work. If you’re not proud of it, don’t post it online. You can also create before and after photos of your best work to date. This page can also feature testimonials from your clients.

Feature quality content. Good content attracts search engines and customers. Your website should be search-engine and consumer-friendly, which means you should use it to not only market your business but also educate your clients about makeup. Enrich your website with high-quality content about topics they will be interested in. Consider adding a blog that features basic how-to tutorials and posts on makeup tips.

Cosmix Inc. is one of the only fully licensed and accredited makeup and special effects makeup schools in the nation offering makeup artist classes in fashion, production, beauty, film and TV.    

Internet Marketing

What You Need to Know About Gestalt Laws for Perceptual Organization For SEO

For sometime now, SEO has been about on-page elements, keywords and backlinks and so on and so forth.

 

However, Semantic search, which uses Gestalt psychology, looks at structured and organized wholes instead of studying the sum of their constituents. In other words, it seeks to understands complete entities.

 

That said, the easiest way for one to use this approach to their website or social media activity is to use gestalt laws of perceptual organization. Here are 3 of these laws:

 

#1: Similarity

This law states that objects that are grouped together are actually similar to each other. What this does is amplify the collective value of these objects. One example of this is Amazon’s semantic search where it brings up a list of books that are similar. It’s clear that listing these books bring a complementary value to each other while increasing the likelihood of people buying more books. In a non-commercial setting, it increases the chances of people staying on the site longer.

 

#4: Symmetry

Our mind is focused on finding symmetry especially in the situation of grouping of objects or content is concerned. In fact, it can be more subtly used in the case of content such marketing messages or even social media network positioning. You don’t have to articulate your message when you use symmetry. Nike’s “Impossible is Nothing” campaign is one such example.

 

#5: Closure

If you look at the blue lines that are stacked up to make the IBM logo, that completeness to represent a whole that means something is what brings into effect the law of closure. It is that situation when all elements of a data set all add up to mean something. When you organize content on your website, this law is in effect.

Business Services

Good Business and the Postal Service

Article written by USA2Me.com

Let’s face it, today, the postal service is only used for two things: delivering online shopping purchases and business. Let us focus on the business part of things. The postal service is used to send important documents that need to be in a hard format. They usually use the postal service for sending notices and the most hated, bills. But that is pertaining to businesses and their consumers. How about businesses and their clients?

When clients need to send things to a company or vice versa, they can opt to use the postal service. However difficulty arises when clients and companies are not found in the same country. International mail steps in and along with that is extra fees. These fees can be cheap but they can also be very expensive. This then becomes a “turn off” for clients and could even be a sign of bad business. After all, who wants to be burdened with international mail fees when they aren’t the ones who asked to have something mailed?

This is when mail forwarding comes into play. Mail forwarding is something that can really help you and your company out. Basically all mail sent to a certain address is simply forwarded by a 3^rd party company to your address. For example, a client in the USA wants to send you something but you’re in Japan. They simply send the mail to your USA address and then it gets forwarded by the service to your address in Japan. It’s just that simple.

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USA2Me.com is a mail andpackage forwarding service that offers a wide range of services. Getting your mail and parcels from one country to yours is never simpler.

advertising

Landing Page Optimization that Really Works

This article was written by Ted Dhanik

The landing page is arguably the most important element of your campaign. By clicking on your ads, a customer has already shown some willingness to listen to your messaging. If your landing page isn’t doing a good job of following through with that message, you might lose the customer in the process. There are several changes you can make to your landing page that will make a big difference in what the customer sees, perhaps bringing more bounces closer to conversion. If you want optimization tactics that really work, read on for tips on banner advertising.

Tracking Code

The tracking code is the first part of the ad that you should implement. The tracking code will look at what the customer does on your landing page, and give some rudimentary ideas about where he came from. Many display advertising networks include a piece of code that carries a certain URL parameter with it. This parameter can be used to identify which campaign your traffic came from, helping you to narrow down exactly what triggered a conversion, and helping to cut down on bounces.

Targeting

Once you have tracking set up, it’s time to set the targeting for your campaign. Targeting refers to the demographics that you want your campaign to hit, like single moms with a certain income or families that own property versus families who rent. The more specific you can get about the age of your ideal market, their interests and their hopes, the better off your campaign will be. It’s the difference between advertising insurance rates on a site like Bankrate rather than advertising on a site like CNet. There is a chance the CNet viewer might also be interested in insurance, but it is much more likely that the Bankrate visitor will buy.

Goal Funnels

It’s also important to examine your goal funnels, and look for ways to improve upon the flow a customer takes towards a goal. In regards to this funnel, a goal refers to a conversion. It’s when the customer reaches the “Thank You” page, and it usually means you’ve closed a deal. You should try to decrease the steps between the landing page and the thank you page, showing the customer only in-between pages that are relevant to their interests. The most common example is a multi-stage signup form, which walks a customer through several steps to complete the goal. You could shorten the flow by placing all of those steps on one or two larger fields that take less time to click through.

Bio: Ted Dhanik provides insightful opinions of the online media industry through his personal blog. Ted Dhanik has over fifteen years of experience in direct marketing, and is the co-founder of engage:BDR. To find out how to launch your business with banners, contact Ted Dhanik.